G.E. Stephan
24 March 2026 · 6 min read
One of the critical differences between a job search and a career campaign is what you produce along the way. A search produces applications. A campaign produces artefacts — structured tools that build on each other and compound over 90 days.
An artefact is a concrete output: a filled-in canvas, a structured document, a scored dashboard, a tested pitch format. When you produce artefacts, you create tangible evidence of your own thinking — things you can refine, share, and deploy. They also create accountability. An open-ended job search has no deliverables. A campaign with 18 artefacts knows exactly where it stands at every moment.
My Score — A self-diagnostic across 6 dimensions: positioning, visibility, network, pipeline, interviews, and career capital.
My Proof Stack — The organized evidence of your professional value: hard metrics, testimonials, project outcomes.
My Direction — A clear, written articulation of where you are going and why, with three possible paths ranked.
My Market Map — A structured view of your target market: companies, sectors, geographies, hiring signals.
My Value Claim v1 — Your professional positioning statement, drafted from evidence.
My Visibility Plan — A concrete plan for building professional visibility across channels.
My Network Map — A visual inventory of your network organized by relationship strength and strategic value.
My Pipeline — A structured tracker for all live opportunities and conversations.
My Three Prototypes — Three career directions tested in real conversations, not hypotheses.
My Field Report — A structured synthesis of what your 15 conversations taught you.
My Priority Call — A single, evidence-based decision about which direction to pursue.
My Value Claim v2 — Your positioning, sharpened by field evidence.
My Story Bank — A library of structured professional stories, ready for any interview format.
My Campaign Rules — The non-negotiables that govern your decision-making through the close.
My Campaign Calendar — A weekly cadence that maintains momentum without burning out.
My Interview System — A repeatable preparation and debrief process for every interview.
My Process Manager — A structured tracker for managing multiple live processes simultaneously.
My Offer Decision — A structured framework for evaluating and responding to offers.
"At the end of 90 days, you have 18 documents. Every one of them is a decision made, a risk reduced, an outcome improved."
All 18 artefacts are in the rAIse book — ready to fill in and deploy.
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